Think of Duolingo. Everybody recognizes the little green owl that reminds you to continue your daily streak and navigates you through your language journey. Why wouldn’t we explore where else could brand characters exist? Fintech, perhaps?

There’s been a wave of challenging the rigidness of usually perceived “serious” markets like the law, medicine, banking, etc. What I’m proposing is exactly the same. Why not bend some rules, and introduce a colorful, abstract, cartoon character to lead the way in managing your finances?

Enter: Pigly, your best bankin’ bud.

The concept was based on my personal experience of managing my own finances privately (well, without the piglet).