With the increasing number of products and services users are being slammed with every living moment, they have become unconscious experts at vetting out information they are not interested in. And they do all of that in a split second.

If the onboarding process is too long— pass. If the features comparison of subscription plans is too wordy — pass. If the app has multiple boxes of text and buttons one after another and not a single section in the layout for the eyes to rest — pass.

As designers, sometimes we need more space to explain what the product or service is about. So how do we avoid the burnout of our users and secure they sign up for our subscriptions/use the features/don’t cancel? Aka, how do we provide the best user experience without sacrificing important product information?

Enter: storytelling animated illustrations.